Manufacturers are in the business of selling products, so this means their packaging has to be top notch to get you to pick it up and buy it.
The shinier, brighter, and smoother it is the more likely it’ll draw you in.
This is the goal.
Going beyond the visual appeal, there are many misleading terms used on packaging that make shoppers thing they are getting a healthy product when they aren’t.
Although there are some regulations to product packaging, a lot can be left up to interpretation.
For example, the term all natural isn’t defined by the FDA.
Words such as multigrain or light may not always mean what you think they mean.
Watch out for descriptions like no sugar added, lightly sweetened, or made with real fruit, which may be misleading.
When in doubt, check the labels and ingredient lists.
Everything in the store is perfectly engineered to make you buy.
Always go in with a plan, and you’ll win every time.
Lets quickly recap the shopping tips and tricks you learned here, that way you will shop with confidence:
Never shop on an empty stomach.
Make a shopping list.
Wear headphones and listen to upbeat music.
Shop early or late.
Watch out for shopping cart size trick.
Don’t buy at eye level.
Shop the perimeter.
Beware of packaging.